Smaat Co.
Brand and infographic design for Smaat Co. - a structured visual system for turning dense information into clear, confident storytelling across reports and social, including work for STC KSA.
Role Brand · Infographic System
Challenge
Dense reports and data don't sell themselves. Smaat needed heavy information - including work for STC KSA - turned into something clear, confident and on-brand.
Approach
I designed a structured brand and infographic system: a consistent visual grammar for turning complex information into clear, confident storytelling across reports and social.
Outcome
A repeatable system that makes dense information easy to read and unmistakably branded.
