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Sports / Social 2019

Ismaily Sporting Club

More than just a club. Identity-driven matchday and campaign artwork for Ismaily Sporting Club - the historic Egyptian side, founded in 1921 and based in Ismailia, best known for its football team.

Role Sports Social · Campaign Artwork
Challenge

Ismaily is more than a club - a historic Egyptian side with deep identity and passionate support. The work had to honour that heritage while feeling current in the feed.

Approach

I built identity-driven matchday and campaign artwork that leans into the club's character, pairing its history with a modern social language.

Outcome

Matchday content that stays true to the club's legacy while holding a strong, recognisable identity on social.

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